About Us

Hi, I’m Charlotte — a mum of two school-aged girls, a registered nurse, and the proud owner of You & Baby.

With experience in neonatal care, I’ve seen first-hand just how important it is for new mums to feel supported, informed, and well-equipped — especially when it comes to essentials like a good breast pump or that one item that makes a world of difference during pregnancy or birth.

You & Baby was originally founded by my amazing mum — a midwife with over 40 years of experience — along with two of her midwifery colleagues. Together, they created a space where expectant and new mums could find trusted, practical products that truly made a difference. Now retired, they’ve passed the torch on to me, and I’m honoured to carry on their vision.

Today, I run You & Baby solo, with the same heart and care that started it all. Every product in the store is thoughtfully chosen with both you and your baby in mind — combining medical insight with mum-to-mum experience.

Whether you’re packing your hospital bag, navigating the early days with your newborn, or just looking for something to make pregnancy a little more comfortable — I’m so glad you’re here.

Because when you care for the mama, you're caring for the baby too. 💛